Our client, a leading lingerie and swimwear manufacturer, needed to launch their new product and season range to all the major high street names in the UK. The requirement was for an events company that not only understood their market place and clientele, but also had the ability to deliver when it really mattered – producing a “live” fashion show in front of their entire market audience required 100% reliability.
Corporate Events were tasked with building an exhibition stand that reflected their branding, their positioning and that would attract huge attention at the show.
Solution
Corporate Events designed and built an exhibition stand with a catwalk and we employed models to give live product shows throughout the three day event period. We used fabrics, material and lighting that reflected and complimented the new season range perfectly.
The stand was clearly seen to be one of the highlights of the show, with the client receiving a huge amount of interest, both during and after the event. The client felt that their new range had been well positioned and presented to the trade perfectly.